Lustratus REPAMA - Strategic Marketing Analysis

• The Lustratus REPAMA Blog has Moved!!!
• Audience Strata
• Positioning and the Positioning Statement
• What is this blog about?

• Different differentiation for diffidents? (Corporate Shyness)
• Updated High Performance Messaging Report
• Standards-based marketing an antidote Be holier than thou Part 6
• Low Latency Messaging Event
• Standards-based marketing - an antidote "Partner" Part 5
• Standards-based marketing - an antidote Broaden the Debate Part 4
• Standards-based marketing - an antidote Sell Differently Part 3
• Standards-based marketing - the homogeneous effect of software standards - Part 2
• Standards-based marketing and identical twins - the nemesis of differentiation

• August 2009
• June 2009
• May 2009
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• December 2008
• November 2008
• October 2008

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